Textile technology is moving in the right direction. Fabric fiber can now be woven from coffee grounds, fishing nets or plastic bottles while providing an incredibly comfortable look and feel. The plastic-based fiber is called Repreve.

Water could become a scarcer commodity with global warming. It is now possible to consume products that minimize the use of this precious resource. Organic fibers, Lyocell Tencel, Modal Tencel and Lenzing Viscose are just a few examples. Also think of Tru Earth laundry detergent, which comes in a sheet format and dissolves in water...

Veganism is a way of life that rejects all forms of animal exploitment. This mode of consumption therefore does not use any product of animal origin or derivative in food, but also on all products of common use such as clothing and accessories, household cleaning products, as well as cosmetics. A vegan product therefore guarantees no trace of ingredients of animal origin and is never tested on animals.

Single-use products, especially plastics, have a huge environmental impact. 8 million metric tons end up in the oceans every year. (Source: Ocean Conservancy.) More and more materials are replacing these single-use products. All you have to do is tame them.

Almost 10% of greenhouse gas emissions come from the fashion industry. Polyester and nylon are major producers of pollution and are present in a large proportion of our clothing because of its low cost. Luckily, recycled polyester is making its entry by using recycled plastics as raw material.

It's not just the fruits and vegetables that are organic, the clothes too. Like vegetables, fibers are designed to be environmentally friendly by minimizing the use of chemicals and water.

With at least 8 million tons of plastic dumped annually into the oceans, its pollution is at a critical stage. This alone accounts for 80% of all marine debris. To fight against this scourge, recycling, reusing plastic and purchasing non-plastic materials are still the most effective alternative.

A product that is not tested on animals avoids any animal suffering and is not tested on animals, both at the level of ingredient development, formula development in the case of a cosmetic product, and in finished product testing. No more little laboratory mice!

Paraben is the result of the condensation of parahydroxybenzoic acid with an alcohol. Its antibacterial and antifungal properties make it a good preservative for cosmetics, medicines and food, but not without consequences. Parabens could disrupt the endocrine system and even have adverse effects on fertility. A paraben-free product is free of any synthetic preservatives.

The dyeing of clothes is the source of thousands of liters of wastewater worldwide. This is why we now develop dyes composed of all-natural elements from plants, fruits and spices, such as eucalyptus, turmeric, pomegranate and much more. By opting for natural dyes, we make sure that no chemical traces are left in nature.

10% of greenhouse gas emissions are generated by the fashion industry due to transportation. Stimulating the local economy by buying here not only encourages the growth of Canadian businesses, but also lowers our environmental footprint.

There are clothes from the forests. Cellulosic fibres made from wood pulp, coming from forests all over the world. Rest assured, Samara & Co. chooses brands that use Lyocell Tencel or even better Modal Tencel. These fabrics respect sustainable forest management and are biodegradable.

Featuring products designed and envisioned in this country gives good visibility to companies that care about the environment. Moreover, it encourages people to consume better and to make more responsible and thoughtful choices for the local economy.

To prevent waste from invading waterways and affecting ecosystems and human health, it is important to shift towards biodegradable products that will safely biodegrade in the environment. In addition, they break down naturally and quickly, compared to other products that take many years to decompose, and often without any toxins left in the soil.