tru-earth logo

Tru Earth is now part of the large family of brands with which Samara & Co. collaborates. A brand turned towards the future and having at heart the environmental impacts through the development and use of current products. Behind True Earth are Ryan and his wife Kathleen. Concerned about the future and the world their children would live in, they decided to embark on the great adventure of entrepreneurship by founding True Earth.

When that click comes...
It was while listening to videos on YouTube with his 4 year old son and 3 year old daughter that Ryan made the sad observation of neglected waste management. In fact, on a popular children's show, you would have thought the actors were promoting it. A child opened a plastic treasure chest, wrapped in plastic, with a plastic egg carton placed on top. Underneath the toy, more plastic, with 20 small pieces plastic!
For Ryan, it was simply crazy to use plastic too much, and he was in a hurry to do something about it! That's how Tru Earth was born in his mind.


Samara & Co adheres to the ecological and natural vision of Tru Earth. Among the things that charmed our team were a 94% reduction in pollution emitted by transportation, because the packaging and the product are minimalist, and the elimination of nearly a billion plastic containers (you read that right, 1 billion!), which will prevent 700 million of them from going to landfill. Tru Earth products are paraben-free, phosphate-free, no added dyes, chlorine-free, and free of 1,4 Dioxane, as certified by independent laboratory tests. In addition, they are readily biodegradable in accordance with OECD 310D standard and vegan, so no ingredients of animal origin or animal testing is required.

4 products found in Tru Earth

Eco-strips Laundry Detergent - fragrance free or fresh linen
  • $15.00
Platinum Eco-strips Laundry Detergent - linen fresh
  • $18.00
Platinum Eco-strips Laundry Detergent - fragrance free
  • $18.00
Bamboo Rounds Reusable Makeup Remover Pads
  • $23.00