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Recycled Fibres Textile technology is moving in the right direction. Fabric fibre can now be woven from coffee grounds, fishing nets or plastic bottles while providing an incredibly comfortable look and feel. One such plastic-based thread is known as Repreve. |
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Water Preservation As global warming increases, water may become a scarcer commodity. Therefore, it has opened up the opportunity to create products using materials that minimize the use of this precious resource. Organic fibres, TENCELTM Lyocell, TENCELTM Modal and Viscose LENZINGTM are only a few examples. An excellent example of such innovation is the Tru Earth laundry detergent, which comes in sheet form and dissolves in water... |
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Vegan Veganism is a way of life that rejects all forms of animal exploitation. This means that no products of animal origin or derived from animals are consumed in the diet, as well as in all everyday products such as clothing and accessories, household cleaning products and cosmetics. A vegan product, therefore, guarantees no trace of animal ingredients and is never tested on animals. |
Reusable |
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Reducing Emissions The fashion industry produces almost 10% of greenhouse gas emissions. Polyester and nylon, which are major producers of pollution, are present in much of our clothing due to their low cost. Luckily, recycled polyester is now making its debut by using recycled plastics as a raw material. |
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Organic Fibres |
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Ocean Conscious With at least 8 million tons of plastic dumped annually into the oceans, its pollution is at a critical stage. This alone accounts for 80% of all marine debris. To fight against this scourge, recycling, reusing plastic and purchasing non-plastic materials are still the most effective alternative. |
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Not Tested on Animals |
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No Paraben |
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Natural Dye |
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Made in Canada |
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Forest Conscious
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Designed in Canada |
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Biodegradable To prevent waste from invading waterways and affecting ecosystems and human health, it is essential to turn to biodegradable products. These products decompose naturally and quickly, often without leaving toxins in the soil, unlike other products that take years to break down. |