Becoming a part of the Samara & Co movement ensures a commitment to authenticity rooted in local, social, and environmental values. Our meticulous supplier selection process ensures that we only partner with those who can deliver exceptional results, surpassing your expectations.

The core concept guiding our sustainable sourcing is based on our 5 pillars which, in our view, cover the most important aspects of responsible purchasing.



Raw materials and ingredients

We favor organically grown materials and ingredients, as well as items made with 70% or more recycled synthetic materials.


Commitment and responsibility


We look for those who go the extra mile to ensure that their products are made ethically and with respect for their communities. We appreciate certifications (BCorp, 1% for the Planet, etc.).


Representation and ownership


Special attention is paid to suppliers owned by women, BIPOC and LGBTQIA+ people. Human diversity = product diversity!


Packaging and end-of-life


We give priority to sourcing materials that are rapidly biodegradable, compostable, or infinitely recyclable.



Give back programs



We love working with brands that go the extra mile for the planet. While it's not a sourcing requirement, we're delighted to work with these suppliers.




Are you a brand that fits the criteria? Contact us at
We love meeting new, innovative brands that share our values!